Our story
Born from a belief that inspiration is the scarcest resource in modern business.
The Brand Conspiracy was founded on a simple observation: in a world saturated with remote work, AI, output metrics, and deliverable-driven expectations, the thing brands need most — genuine inspiration — had become almost impossible to find.
People were busy executing. Nobody was taking the time to re-ignite the teams at the centre of it all.
We decided to do that. Working with the people behind brands to help them rediscover what made the work exciting in the first place.
That belief shapes everything we do.
The Team
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The Team •
Our team brings together experience across brand management, marketing, R&D, innovation, and creative facilitation. What unites us isn't a shared background — it's a shared belief that the best brand thinking comes from people who feel genuinely alive to the work.
The lead conspirators.
Duncan Bruce
Founder and Chief Creative OfficerDuncan has established a truly alternative approach to brand building and experiential team inspiration energised by an absolute passion for creative disruption and 25+ years re-inspiring and re-connecting global marketing teams with their BRAND'S DREAM , rhythm and direction.
Duncan is proud to have worked with 100s of the worlds most iconic brands ...from Adidas, British Airways and PepsiCo to Samsung, Cirque du Soleil and Unilever, and from Nestlé and Allianz to Target and General Mills.
He is co-author of the THE DREAM CAFÉ ... A philosophy that has learnt the art of radical innovation from the Avant-Garde and is focussed on ensuring that every aspect of a brands journey to market is directed by transformational, rather than just incremental, innovation and thinking.
Deborah Taffler
Strategy PartnerDeborah attained degrees in both the arts and sciences at Central St Martins UAL and the London School of Economics respectively, culminating in an MA Hons Applied Imagination (yes really!). She has over 25 years experience in defining communication platforms for organisations and brands, with projects ranging from niche specialist brand launches to the creation of global corporate-brand strategy.
Her focus remains the development of distinctive, relevant and ownable brand positioning strategy, created to galvanise client teams around a core purpose, and drive the most powerful internal and external brand engagement.
Today she lives in London with her husband Simon, and a bouncy Therapy Dog called Noodle – originally a rescued puppy who is now rescuing everyone right back.